La Morea is one of the leading shopping centers in Pamplona, located in the eastern part of the city. Opened in 2004, it has become a key commercial hub for locals and visitors, offering a wide variety of retail, dining, and entertainment options in a modern and accessible environment.

The center hosts over 60 stores, including major national and international brands in fashion, electronics, beauty, sports, and home goods. Popular retailers such as Zara, H&M, C&A, MediaMarkt, and Bershka ensure a diverse shopping experience. Additionally, the center features a Carrefour hypermarket, providing groceries and a variety of other products.

La Morea also boasts a selection of restaurants and cafés, catering to a wide range of tastes, from quick snacks to full dining experiences. The food court offers both local Basque dishes and international options, making it a popular stop for shoppers looking for a break.

With its modern design, spacious layout, and convenient location, La Morea is an easily accessible shopping destination, offering ample parking and public transport connections. The center’s leisure offerings include a cinema complex, which adds an entertainment dimension to the shopping experience, making it suitable for a full day of activities.

With a well-rounded combination of retail options, dining, and entertainment, La Morea remains a prominent shopping destination in Pamplona, attracting both residents and visitors alike.